So, hey, did you hear? Michael Jackson died. And broke the Internet doing it.
The biggest showbiz story of the year saw the troubled star take a good slice of the Internet with him, as the ripples caused by the news of his death swept around the globe.
"Between approximately 2:40 p.m. PDT and 3:15 p.m. PDT today, some Google News users experienced difficulty accessing search results for queries related to Michael Jackson," a Google spokesman told CNET, which also reported that Google News users complained that the service was inaccessible for a time. At its peak, Google Trends rated the Jackson story as "volcanic."
As sites fell, users raced to other sites: TechCrunch reported that TMZ, which broke the story, had several outages; users then switched to Perez Hilton’s blog, which also struggled to deal with the requests it received.
CNN reported a fivefold rise in traffic and visitors in just over an hour, receiving 20 million page views in the hour the story broke.
Twitter crashed as users saw multiple "fail whales" — the illustrations the site uses as error messages — user FoieGrasie posting, "Irony: The protesters in Iran using Twitter as com are unable to get online because of all the posts of ‘Michael Jackson RIP.’ Well done." The site’s status blog said that Twitter had had to temporarily disable its search results, saved searches and trend topics.
Whenever any big news story breaks, we get the predictable round of news items and blog entries about how this just proves that new media are fabulous, powerful ways to get important information out to us in ways that those tedious old media can’t. Important information like “OMG, Michael Jackson died!”
Thanks goodness that as I was leaving work, people heard about this and could tell me about it. I was then able to leave the office, go home, feed Teddy, watch him run around the yard, and looked through my mail. Imagine if I hadn’t known he was dead for a few hours: I would have foolishly gone home, fed Teddy, watched him run about the yard, and looked through my mail.
My point is that Twitter et al are not potentially useful tools; Twitter is an ingenious multi-platform short message system. It’s that these cases that get held up as examples of their power are more like cases of their power to increase the flow of trivial information cluttering up our lives.
How many news stories do you need to hear about instantly, without the benefit of detail or fact checking? Some, certainly. If a natural disaster were taking place in Houston, Twitter could be a useful way to keep track of friends and find out what’s going on in specific places.
But… Michael Jackson’s death? Thank you, I was fine with seeing it on my news site of choice (the Washington Post site) later. This is interesting and newsworthy but otherwise has no impact on my life.
This is why I stopped using Twitter; there are only so many 140-character brain farts that are interesting to me. If I set myself up on it again, and connected to a small group of friends and/or professional contacts, it might be useful… but probably not useful enough to be worth the time I’d spend on it.
But hearing everyone I know and 500 people I don’t inform me that yes, Michael Jackson is still dead? Thanks, I have enough other things to think about.
Oh, and there’s that other aspect of getting your news from a bunch of strangers who don’t bother to write things as long as paragraphs:
As with any breaking piece of news on the Web, the reports of Jackson’s death sparked something of a feeding frenzy — and with that came rumors that dragged in other celebrities completely unconnected to the "King of Pop’s" death.
One Wikipedia prankster wrote that Jackson had been "savagely murdered" by his brother Tito, who had strangled him "with a microphone cord."
Soon rumors spread online that movie star Jeff Goldblum had fallen from the Kauri Cliffs in New Zealand while filming his latest movie. On several search engines, "Jeff Goldblum" soon became the only non-Jackson-related term to crop up in the top 10.
The rumors forced Goldblum’s publicist to issue a statement to media outlets, saying: "Reports that Jeff Goldblum has passed away are completely untrue. He is fine and in Los Angeles."
At the same time, Harrison Ford was also rumored to have fallen from a yacht off the south of France.
Because all that tedious fact checking and using reliable sources that those boring old media do – so twentieth century.
Tools for spreading information are as useful as the information they carry. Tools that reward immediacy over accuracy and usefulness, that make no distinction between useful and trivial information, that reward popularity over thoughtfulness or even coherence, are tools that make us, as a society, more stupid.
That’s not to say that there aren’t edge cases where they perform useful functions; there are plenty. It’s the mindless worship of them, just because they’re fast and new, that gets on my nerves.
As I said last night at dinner, during a discussion of various idiotic pop culture news items, “This all makes me want to draw the blinds and reread all my Virginia Woolf books.”
(In a disturbing turn of events, I finally found who these “Jon and Kate” people that everyone keeps talking about were last night. I wish I hadn’t. I assumed that there was something interesting about them – they had some talent that brought them to fame? No. They accomplished something that thousands of stray dogs across America can manage. I was happier not knowing.)